When I was offered the chance to launch a Digital Billboard in Molendinar, I faceda moral crossroads. Could this venture align with my values of sustainability and community-driven impact? In this blog, I explore the complexities of sustainability beyond the corporate buzzwords, and share how I reimagined advertising as a force for good. Drawing on lessons in resilience from the Marshall Plan to challenging corporate greed and monopolisation, I’m seeking to redefine what it means to create inclusive, ethical and meaningful advertising opportunities. Dive in to learn about my dreams and plans to make Digital Billboards a platform for positive change!